When I started my freshman year at Marquette University I had no idea what I wanted to pursue as a career. Now, as a junior, I could not be happier with my decision to major in Public Relations. The media has a lot of control on society, so it is understandable that people distrust it. Even so, I feel that once you have a clear idea of what Public Relations is you will have a new respect for it.
Public Relations has no specific definition. Because it means something different to each individual I feel that it can cause confusion. For me, Public Relations is a communication between businesses and the public. It is public relations that contact the news and press to run positive stories about a company.
Public Relations handles important issues such as the environment, politics, and recalls. Many believe that Public Relations "spins" stories, but in all reality it advises companies to do things in their best interest. Also, please note that not all public relations companies are the same.
Public Relations is no different from other businesses. This is because they always follow a plan. It is the opposite of advertising because the ads printed about the company are not being paid for. Because of this, the story has more credibility. Although sometimes you need to make news to get news, the information must be error free!
Overall, Public Relations requires that you meet with press, host events, and be an accomplished public speaker.
Sincerely,
Lauren Lazzara
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